10 Types of Really Effective Digital Marketing Strategies. If you want to get results with your marketing, you need a coherent strategy. Marketing strategies define how we are going to achieve the objectives of the company and help us to coordinate the different aspects involved in a campaign, from the creative to the financial.
Highly effective digital marketing strategies
Thus, the strategy is like the map that helps everyone in the company to row in the same direction. We tell you what elements make up a marketing strategy, what are the most effective types and how to put it into practice.
1) Inbound marketing
Inbound marketing seeks that customers are the ones who address the brand, instead of looking for them.
For this, the brand offers a series of resources that help users to solve a need related to its products and services, for example, downloadable tutorials or guides. These resources serve as an incentive for users to become part of the database and initiate a relationship with the brand that culminates in conversion.