The 10 golden rules to improve hotel websites

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The 10 golden rules to improve hotel websites. The website is today one of the best letters of introduction of any company, including hotels. When launching the website there are strategic elements of design and content to take into account.

Golden rules to improve hotel websites

To this end, and with the aim of guiding hoteliers in the creation and maintenance of an effective website , the chain of independent hotels and restaurants Logis has prepared a decalogue that includes useful recommendations in this regard.

hotel websites

The project has been led by the expansion director of the chain for southern Europe, Paul Noel.

1. Ask yourself the right questions

Before taking action, it is necessary to do an introspection exercise, to answer some questions that allow developing the full potential of the web: what objectives are pursued, what audience is the hotel aimed at, what budget is managed, an agency will be chosen or an independent developer , who will maintain the website. If it is decided to outsource the work, the person in charge must be aware of the hotelier’s needs.

2. Quality has a price

hotel websites

Given the ease of adding content and designing, it is often recommended to create the page from platforms such as WordPress, Joomla or other CMS . Companies that provide computer services offer a wide range of prices.

The cheapest rates usually include pre-established designs , far from complete and original results. The minimum investment to obtain a quality and well-programmed website is around 1,500 euros .

3. Simple, logical structure and responsive design

hotel websites

As a general rule, any information of interest to visitors should not involve more than three clicks on your part. When browsing the web, the predominant elements should be clarity and logic , placing what is most relevant at the beginning. Customers use their mobile devices and tablets more and more in their day to day, so the page has to integrate the well-known responsive design , which allows it to adapt to all types of devices.

Logis tips for creating and maintaining an effective hotel website.
Logis tips for creating and maintaining an effective hotel website.

4. Content is king

Content is king

Experts point out that Internet users spend seven seconds getting to know a new page. And, as the expression says, the first impression is what counts . In these few seconds the visitor must get an idea of ​​what type of hotel they are in, what differentiates it from the competition and why they should choose it as accommodation.

The trust is another key aspects: when the objective is to promote online sales, the user has to believe what he sees . To gain dynamism and maintain your presence in search engines, add content regularly. Content that gives value, is easy to understand and is well structured, avoiding long paragraphs and the overuse of keywords when it is not necessary.

5. A picture is worth a thousand words

picture is worth a thousand words

Golden rules to improve hotel websites. If content is king, image is queen . The images constitute the element from which the attention of the visitors can be captured . For this reason, one of the best investments a hotelier can make is to include images taken by photography professionals on the web.

Poor quality or pixelated photos can cause rejection among users and give a negative image of the establishment. Also, if they are too heavy due to their size, they can slow down the loading speed of the page , another disadvantage for navigation.

6. Translation into key languages

picture is worth a thousand words

The selection of languages into which the website is translated should be subject to the hotel’s target and the origin of the clients. Logis recommends translating the page into at least two foreign languages .

7. Legal considerations

Legal considerations

Golden rules to improve hotel websites. Every website must comply with certain legal obligations and include aspects such as the name of the publisher, hosting information, name of the webmaster, certification number and a note on intellectual property.

8. Bases to optimize the web

Bases to optimize the web

Most users expect the page they visit to load quickly , in two seconds or less. This, together with the responsive design and the inclusion of strategically placed keywords , contributes to the good positioning of the web and the usability experience of the visitors. Otherwise the abandonment of the page is almost immediate.

9. Social networks

Social networks

Getting in the first results of the search engines is one of the objectives that the hotel should pursue. Here the SEO positioning comes into play where, to climb positions in the ranking, the quality of the content is prioritized , among other factors. Social networks , so present in the digital age, will be allies when building the business model. However, being present in numerous networks does not mean that a good job is being done.

To get the most out of it, you need to be active and publish content of value to followers. Sometimes it is more beneficial for the hotelier to favor one or two networksand have them well cared for than to be in all half measures. Effective actions in this area also include the creation of a blog , which will have to be updated regularly with information of interest to regular and potential customers.

10. Google Adwords

Google Adwords

Spending a large amount of money on a Google Adwords campaign does not automatically equate to being successful.

Logis recommends organizing and naming campaigns and advertisements clearly; direct actions to well differentiated geographic segmentations to reach potential customers; and use the Adwords keyword planner to identify the most searched words by the hotel’s target audience.

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